Window/Door Fixtures Company – Italy

The project’s objectives:

The client is a company that manufactures PVC fixtures, windows and doors.

Design, performance and value for money are features that distinguish the company.

They contacted us with the aim of having us supporting their commercial development through a Contact Managementactivity, aimed at identifying contacts interested in a meeting or in-depth analysis with a sales representative.

Database creation and Geo-referencing:

During the process of creating the Database we carried out the search and selection of contacts, identifying the prospects, based on the categories that the client wished to reach, specifically 3, 4, 5 star hotels in three regions: Romagna, Marche and Abruzzo.

The contacts were inserted onto the digital map to better understand their distribution and to have a visual reference regarding the areas in which to work.

The individual contacts were enriched with information on their classification, the number of rooms and other important details which enabled us to start the Contact Management phase in the best possible way.

Outcome of the Contact Management activity:

2,100 potential customers were identified.

Out of the 2,100 contacts identified during the creation of the database, all those not in target or not reachable by phone were eliminated during the Contact Management activity.

For the remaining 1,874 contacts, the telephone contact process continued to gain important details about their businesses, with the aim of providing useful information to the customer’s sales network and arranging qualified appointments.

At the end of the first phase of the project, 92 appointments were organized with contacts interested in further details.