Digital Services Agency – Italy

The project’s target:

The client is a Creative Agency specialized in integrated communication projects focused on brand identity, websites, interior design, web marketing and rendering.

The company manages all their services internally, taking care of every aspect and requirement in their projects.

We had been contacted to support their commercial development by identifying companies in the tourism, food, software, machinery and furniture sectors, interested in a meeting or in-depth analysis with a sales representative.

Database creation and Geo-referencing:

During the creation process of the database we carried out the search and selection of contacts, identifying the prospects, based on the categories that the customer wishes to reach.

The contacts were inserted onto the digital map to clearly understand their distribution in the areas of interest requested by the customer, namely: Piedmont, Lombardy, Veneto and Emilia-Romagna, and to have a visual reference regarding the areas in which to work.

The individual contacts were enriched with information regarding their size, type of product and other important details that enabled the Contact Management phase to be carried out in the best possible way.

Outcome of the Contact Management activity:

Of the 1,528 contacts identified during the creation of the database, through telephone contact 96 names were excluded and proved to be unreachable.

Of the other 1438 contacts, the telephone contact process continued to gain important details about their businesses, with the aim of providing useful information to the customer’s sales network and arranging qualified appointments.

At the end of the first phase of the project, 48 appointments were arranged with contacts interested in an in-depth discussion. The leads were enriched with the contacts information and located on the map

Example of the form filled in for each lead: