{"id":7516,"date":"2026-02-03T15:34:28","date_gmt":"2026-02-03T14:34:28","guid":{"rendered":"https:\/\/www.geocomitalia.com\/dem-direct-email-marketing-strategy-for-a-premium-linen-manufacturer-horeca-trade-fair-support\/"},"modified":"2026-02-13T08:40:42","modified_gmt":"2026-02-13T07:40:42","slug":"dem-direct-email-marketing-strategy-for-a-premium-linen-manufacturer-horeca-trade-fair-support","status":"publish","type":"post","link":"https:\/\/www.geocomitalia.com\/en\/dem-direct-email-marketing-strategy-for-a-premium-linen-manufacturer-horeca-trade-fair-support\/","title":{"rendered":"DEM (Direct Email Marketing) strategy for a premium linen manufacturer &#8211; Horeca trade fair support"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7516\" class=\"elementor elementor-7516 elementor-7281\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56501e44 e-con-full elementor-hidden-tablet elementor-hidden-mobile sc_layouts_row_fixed 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33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/span><\/a>\n<ul class=\"trx-addons-submenu\"><li id=\"trx-addons-nav-menu-item-75055\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/foreign-market-development\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Foreign Market Development<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-75066\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/new-client-acquisition\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">New Client Acquisition<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-75077\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/event-and-trade-show-support\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Event and Trade Show Support<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-75088\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/digital-presence\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Digital Presence<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-75099\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/market-research-surveys\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Market Research Surveys<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-751010\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/geomarketing-analysis\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Geomarketing Analysis<\/span><\/a><\/li><\/ul>\n<\/li><li id=\"trx-addons-nav-menu-item-751111\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/case-studies\/\" class=\"trx-addons-menu-link trx-addons-menu-link-parent\"><span class=\"trx-addons-menu-link-text\">Case Studies<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-751212\" class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/get-in-touch-with-us\/\" class=\"trx-addons-menu-link trx-addons-menu-link-parent\"><span class=\"trx-addons-menu-link-text\">Contact<\/span><\/a><\/li><li id=\"trx-addons-nav-menu-item-wpml-ls-23-en\" class=\"menu-item wpml-ls-slot-23 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children trx-addons-nav-menu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-23-en\" class=\"trx-addons-menu-link trx-addons-menu-link-parent\"><span class=\"trx-addons-menu-link-text\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n   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1024px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f90a2b9 e-con-full sc-mobile_inner_width_none e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"7f90a2b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78e54209 trx-addons-dropdown-icon-fixed trx-addons-nav-dropdown trx-addons-mobile-menu-align-center sc_fly_static elementor-widget elementor-widget-trx_elm_nav_menu\" data-id=\"78e54209\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;submenu_item_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"trx_elm_nav_menu.default\">\n\t\t\t\t<div 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187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/span><\/a>\n<ul class=\"trx-addons-submenu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/foreign-market-development\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Foreign Market Development<\/span><\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/new-client-acquisition\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">New Client Acquisition<\/span><\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/event-and-trade-show-support\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Event and Trade Show Support<\/span><\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/digital-presence\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Digital Presence<\/span><\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/market-research-surveys\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Market Research Surveys<\/span><\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item trx-addons-submenu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/services\/geomarketing-analysis\/\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\">Geomarketing Analysis<\/span><\/a><\/li><\/ul>\n<\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/case-studies\/\" class=\"trx-addons-menu-link trx-addons-menu-link-parent\"><span class=\"trx-addons-menu-link-text\">Case Studies<\/span><\/a><\/li><li class=\"menu-item menu-item-type-post_type menu-item-object-page trx-addons-nav-menu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/get-in-touch-with-us\/\" class=\"trx-addons-menu-link trx-addons-menu-link-parent\"><span class=\"trx-addons-menu-link-text\">Contact<\/span><\/a><\/li><li class=\"menu-item wpml-ls-slot-23 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children trx-addons-nav-menu-item\"><a href=\"https:\/\/www.geocomitalia.com\/en\/\" aria-current=\"page\" data-e-disable-page-transition=\"true\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-23-en\" class=\"trx-addons-menu-link trx-addons-menu-link-parent\"><span class=\"trx-addons-menu-link-text\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/www.geocomitalia.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\"\n            alt=\"English\"\n            loading=\"lazy\"\n            \n            \n    \/><span class=\"trx-addons-dropdown-icon trx-addons-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span><\/span><\/a>\n<ul class=\"trx-addons-submenu\"><li class=\"menu-item wpml-ls-slot-23 wpml-ls-item wpml-ls-item-it wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item trx-addons-nav-menu-item trx-addons-submenu-item\"><a title=\"Switch to Italian\" href=\"https:\/\/www.geocomitalia.com\/\" aria-label=\"Switch to Italian\" class=\"trx-addons-menu-link trx-addons-submenu-link\"><span class=\"trx-addons-menu-link-text trx-addons-submenu-link-text\"><img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/www.geocomitalia.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/it.svg\"\n            alt=\"Italian\"\n            loading=\"lazy\"\n            \n            \n    \/><\/span><\/a><\/li><\/ul>\n<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width e-con-gap-no elementor-element elementor-element-eb03e36 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"eb03e36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-62132c98 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"62132c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebc691 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0ebc691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">DEM (Direct Email Marketing) strategy for a premium linen manufacturer - Horeca trade fair support<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad02fb9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1ad02fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A leading manufacturer of high-quality linen and textile furnishings, with a century-long history in the luxury hospitality sector, has chosen to strengthen its presence at an international trade fair dedicated to the Horeca sector in Milan.<\/strong> The objective was to maximise the return on investment (ROI) of the event through targeted digital outreach. The challenge was to reach the actual decision-makers (owners and procurement managers) of hotels in Italy and Switzerland, transforming an email invitation into a physical, qualified visit to the stand. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f04dada e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"f04dada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-75a2bf2 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"75a2bf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a389038 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"a389038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfaf <br><br>Goals<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e38f4 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f6e38f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p data-path-to-node=\"5,0,0\">Establish a direct and professional communication channel to promote your presence at the trade fair.<\/p><\/li><li><p data-path-to-node=\"5,1,0\">Access a profiled database of over 6,000 B2B contacts in the high-end hospitality sector.<\/p><\/li><li><p data-path-to-node=\"5,2,0\">Increase qualified visitor traffic to the company stand during the event.<\/p><\/li><li><p data-path-to-node=\"5,3,0\">Qualify the interest of recipients by monitoring digital interactions (opens and clicks).<\/p><\/li><li><p data-path-to-node=\"5,4,0\">Testing the effectiveness of communication in two distinct markets with different linguistic requirements.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e96476c e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"e96476c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74dd5a sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"a74dd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u2699\ufe0f<br><br><br><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3a4cc sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3d3a4cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p data-path-to-node=\"7,0,0\">Target segmentation: Identification of 6,171 validated email addresses, divided between the Italian market (6,061) and the Swiss market (110).<\/p><\/li><li><p data-path-to-node=\"7,1,0\">Strategic Copywriting: Development of optimized DEM content in Italian and German, focused on the exclusive benefits of visiting the stand.<\/p><\/li><li><p data-path-to-node=\"7,2,0\">Campaign launch: Scheduled sending of messages, ensuring the highest standards of deliverability to avoid spam filters and reach decision-makers.<\/p><\/li><li><p data-path-to-node=\"7,3,0\">Tracking and Monitoring: Real-time analysis of engagement metrics (Open Rate and CTR) to identify the most receptive profiles.<\/p><\/li><li><p data-path-to-node=\"7,4,0\">Post-Send Analysis: Processing data to isolate active leads who interacted with the Call to Action (CTA).<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eea219 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"5eea219\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bceb26 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8bceb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\ud83d\udcca<br><br>Outcomes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae28a2 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"2ae28a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p data-path-to-node=\"9,0,0\">Widespread coverage of the target audience, involving 6,171 potential customers among hotels and hotel chains.<\/p><\/li><li><p data-path-to-node=\"9,1,0\">Excellent engagement rate in Italy, with an average open rate of 16.27% on over 6,000 mailings.<\/p><\/li><li><p data-path-to-node=\"9,2,0\">Achievement of an open rate of over 18.18% on the Swiss market, confirming the high quality of the selected database.<\/p><\/li><li><p data-path-to-node=\"9,3,0\"><strong>Identification of 13 hot leads who actively requested information or confirmed their attendance.<\/strong><\/p><\/li><li><p data-path-to-node=\"9,4,0\">Mapping of a target audience consisting of 751 unique readers, ready for post-fair follow-up activities.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc9332 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"1cc9332\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f43dd5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"3f43dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\ud83e\udde0 <br><br>Value for the customer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee3c59 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"eee3c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p data-path-to-node=\"11,0,0\">Optimization of trade fair investment thanks to a planned and traceable presence at the stand.<\/p><\/li><li><p data-path-to-node=\"11,1,0\">Acquisition of reliable insights into the responsiveness of the Italian and Swiss markets to premium textile offerings.<\/p><\/li><li><p data-path-to-node=\"11,2,0\">Consolidation of a B2B database enriched with valuable interaction data for future sales campaigns.<\/p><\/li><li><p data-path-to-node=\"11,3,0\">Creation of a micro-pipeline of high-potential contacts ready for immediate commercial conversion.<\/p><\/li><li><p data-path-to-node=\"11,4,0\">Strengthening international brand awareness among top executives in the luxury hotel industry.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-2103df6 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"2103df6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9122040 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"9122040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Do you want to ensure that your next trade fair is a success in terms of qualified visitors?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06f417 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"b06f417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover how Geocom Italia can help you map your target audience and bring the right decision-makers directly to your stand with targeted DEM campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a284b81 elementor-align-center sc_fly_static elementor-widget elementor-widget-button\" data-id=\"a284b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.geocomitalia.com\/contatti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b81d858 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"7b81d858\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-25ca49f7 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"25ca49f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-751ea9c8 e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"751ea9c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadein&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af1db23 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"5af1db23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"175\" src=\"https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-1024x175.png\" class=\"attachment-large size-large wp-image-7514\" alt=\"\" srcset=\"https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-1024x175.png 1024w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-300x51.png 300w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-768x131.png 768w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-1536x262.png 1536w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-370x63.png 370w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-924x158.png 924w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco-410x70.png 410w, https:\/\/www.geocomitalia.com\/wp-content\/uploads\/2024\/09\/logo-geocom-bianco.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf84a07 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"3cf84a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e67b85 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"4e67b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your Partner to find New Clients and develop New Markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42a38fc8 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"42a38fc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-140c3b8e e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"140c3b8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadein&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-276bea84 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"276bea84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Locations<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a6b237 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"14a6b237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pesaro<br>Milano<br>Bologna<br>Torino<br>Pordenone<br>Macerata<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-3bbae19f e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"3bbae19f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadein&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5392f8f3 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"5392f8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Contact<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf238b elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"fbf238b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"footer-contact-info-wrap\"><h6><span style=\"color: #d3cfde; font-family: 'DM Sans', sans-serif; font-size: 15px; font-weight: 400;\">0721 202953<\/span><\/h6><div class=\"text\"><p><a href=\"mailto:info@geocomitalia.it\">info@geocomitalia.it<\/a><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-animation-type=\"block\" class=\"elementor-element elementor-element-718e7c71 e-con-full e-flex sc_layouts_column_icons_position_left animation_type_block elementor-invisible e-con e-child\" data-id=\"718e7c71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;ta_fadein&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513552c7 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"513552c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Follow us on<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48371a6f elementor-shape-circle e-grid-align-left e-grid-align-tablet-left e-grid-align-mobile-center elementor-grid-0 sc_fly_static elementor-widget elementor-widget-social-icons\" data-id=\"48371a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-bbab1d4\" href=\"https:\/\/www.linkedin.com\/company\/geocom-italia-srl\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-04f27a2\" href=\"https:\/\/www.facebook.com\/geocomitalia\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-e4860e0\" href=\"https:\/\/www.youtube.com\/user\/Geocomitalia\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 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