Furniture Sector
Looking for Distributors in Germany
For a company operating in the designer furniture sector, specialising in the design and manufacture of living room and bedroom solutions, we implemented an internationalisation strategy aimed at identifying new commercial partners in the German market.
The initiative focused on finding qualified retailers capable of promoting the brand’s quality and style within their showrooms.
🎯 Goals
Supporting commercial entry into the German market
Find retailers specialising in home furnishings
Select partners with showrooms for living and sleeping areas
Initiate qualified contacts to present the company and its products
Generate opportunities for meetings and commercial exploration
♟️Strategy
The project began with geomarketing and the creation of a prospect database, focusing on the selection of furniture retailers with showrooms operating in the living room and bedroom segments.
The geographical area of interest has been identified as southern and south-western Germany, particularly the regions of Bavaria and Baden-Württemberg, which are considered strategic for the brand’s positioning.
All selected contacts were georeferenced on a map to analyse their geographical distribution and support effective planning of contact activities.
⚙️ Activity
Definition of criteria for selecting Distributors
Research and construction of the Prospect Database
Geo-referencing of contacts and telephone contact management activities
Profiling of potential retailers
Company presentation and catalogue dispatch
Organisation of in-depth commercial web calls
📊 Outcomes
473 Prospects identified
193 qualified contacts reached after the screening phase
18 interested retailers
6 Web Calls scheduled immediately
12 contacts interested in evaluating future collaboration
Do you want to expand your business boundaries and find the right distributors abroad?
Discover how our method can support your internationalisation