Search for distributors and large-scale retail partners in Austria and Switzerland for the food and beverage sector
A leading Italian producer of specialty foods chose to strengthen its presence in Central Europe, targeting high value-added markets such as Austria and Switzerland. The goal was to identify and qualify logistics partners and distributors operating in the large-scale retail and foodservice channels. The project required meticulous profiling to reach the right decision-makers—buyers, export managers, and purchasing managers—overcoming the competitive barriers of a premium and highly selective sector.
🎯
Goals
Map and segment target companies among large-scale distribution, foodservice, retail, and e-commerce in Austria and Switzerland.
Generate concrete business opportunities (qualified leads) through direct contact channels.
Validate buyers’ genuine interest in introducing new high-end Italian food products.
Structure a set of appointments and follow-ups to support the Export department in the closing phase.
Gather strategic information on local distribution dynamics, prices, and logistical requirements.
⚙️
Activities
Preliminary analysis of a database of 1,200 entities, carefully selected for product relevance.
Implementation of a multi-channel profiling campaign to identify the actual decision-makers responsible for purchasing decisions.
Validation and enrichment of 480 direct contacts, ensuring target coverage of over 80%.
Lead qualification through structured interviews to assess partnership potential and product positioning.
Categorization of contacts based on the maturity of interest, distinguishing between immediate opportunities and future potential.
📊
Outcomes
Generation of 84 qualified B2B leads, ready to be converted into supply contracts.
Organization of 18 direct meetings with buyers and decision-makers from large-scale retail and foodservice.
Achievement of a conversion rate of 17.5% in the transition from profiled contact to interested lead.
Complete mapping of 480 key decision-making profiles, now a proprietary asset of the client for future actions.
A collection of over 20 strategic insights on competition, logistics, and price expectations in target markets.
🧠
Value for the customer
Immediate access to a pre-qualified international commercial pipeline, accelerating entry into foreign markets.
Direct connection with buyers from major retail chains and foodservice providers in Austria and Switzerland.
Maximum efficiency of the Export team, relieved of scouting activities and focused solely on hot negotiations.
Availability of a high-value segmented database for long-term marketing and nurturing activities.
Acquisition of reliable data to adapt sales strategy and pricing to the real needs of Central Europe.
Would you like to place your products in distribution networks in Austria and Switzerland with leads already ready for negotiation?
Discover how we can help you reach buyers in the Food & Beverage sector and build a solid sales pipeline in international markets.