Internationalization in the automotive sector: Lead Generation for copper-coated wire components in the EU market
An Italian company specializing in the production of copper-coated wire for seat frames has embarked on a path to expand its presence in foreign markets. The strategic objective was to identify new partners and customers in the automotive, railway, and industrial vehicle sectors. The challenge was to penetrate complex production chains, accurately identifying the position of each player in the European market.
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Goals
Conduct an in-depth analysis of the European market to identify the most relevant players in the production of seats and components.
Conduct a census of EU companies, analyzing in detail their position in the production chain.
Activate direct channels of contact with corporate decision makers.
Generate new concrete business opportunities through a multi-channel approach.
Communicate effectively while respecting the linguistic and cultural specificities of each country approached.
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Activities
Strategic Mapping: Identification of a total of 147 prospects distributed across key countries such as Germany, Poland, France, Spain, and the United Kingdom.
- Advanced Profiling: Detailed analysis of the production chain for each company surveyed, assessing potential interest in copper-coated wire components.
Multichannel Contact Management: Contact management by a team with international experience and native language skills, using both telephone and LinkedIn.
Direct Dialogue: Implementation of an appropriate cultural and linguistic communication strategy to interact directly with decision makers.
Results Monitoring: Constant verification of the outcomes of contact activities to refine the personalized approach for each country.
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Outcomes
Identification of 147 total prospects in the European market.
Involvement of 12 European countries in commercial development activities.
Direct contact with over 140 qualified prospects.
Detailed profiling of 18 target companies.
Generation of 2 qualified contacts with concrete and immediate interest in starting a collaboration.
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Value for the customer
Access to a comprehensive and up-to-date mapping of the leading manufacturers of seats and components in Europe.
Overcoming language and cultural barriers through the use of native speakers who are experts in B2B markets.
Optimization of commercial resources through the selection of companies that have already been profiled and are genuinely interested.
Building strong relationships with high-level decision makers in the automotive and transportation sectors.
Acceleration of the internationalization process through a targeted strategy and constant monitoring of results.
Do you want to expand your business in the automotive sector or other foreign markets?
Scopri come Geocom Italia può supportare la tua crescita commerciale con strategie di Lead Generation e sviluppo internazionale su misura.