Contact Management for the Construction Industry in Northern Italy: qualified appointments with Contractors and Architects
A leading supplier of technical flooring, specializing in SPC (Stone Plastic Composite) materials, has chosen to rely on our team to accelerate its expansion in the B2B market in Northern Italy. The main requirement was to target strategic figures such as architects, designers, and purchasing managers, who are key to the inclusion of products in tender specifications. Given the fierce competition in regions such as Lombardy, Veneto, and Emilia-Romagna, the project focused on profiling excellence to identify firms and contractors ready to evaluate new supply solutions.
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Goals
Map and georeference a database of contractors and architectural firms operating in Northern Italy.
Generate qualified appointments (visits or web calls) with decision-makers, validating commercial interest.
Activate a highly profiled and scalable outbound lead generation channel.
Validate market interest in technical solutions using SPC (Stone Plastic Composite).
Qualify key company contacts to support subsequent nurturing activities.
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Activities
Selection of a B2B database focused on 571 target companies in Northern Italy.
Development of technical contact scripts to highlight the performance advantages and certifications of SPC flooring.
Launch of a multi-channel campaign (telephone and email) to target purchasing managers and architects.
Advanced profiling to collect data on decision-making autonomy and technical requirements of ongoing projects.
Pipeline management with the collection of 513 valid email addresses for future marketing initiatives.
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Outcomes
Generation of 29 highly qualified leads, with a conversion rate of 5.08% on the companies contacted.
Organization of direct meetings with strategic decision-makers in Lombardy and Veneto.
Nominal identification of 293 specific company contacts within the target companies.
Validation of an immediate sales opportunity for 895 square meters of flooring in the theater sector.
Database consolidation with 513 certified email addresses for targeted nurturing campaigns.
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Value for the customer
Immediate feeding of the sales pipeline with high-maturity opportunities, reducing the sales cycle.
Gaining strategic insights into actual specification requirements, such as soundproofing solutions.
Resource optimization thanks to a database segmented by role and real decision-making autonomy.
Greater penetration of the Northern Italian market through the direct engagement of the most influential contractors.
Validation of the SPC product value proposition among the community of designers and architects.
Bring your technical solutions to the right designers.
Contact us to find out how we can profile the contractors and architects most suited to your commercial offering.