Precision mechanics
Commercial development Italian market
The company is a well-established player in the precision engineering sector, specialising in milling, turning and assembly for third parties. Its manufacturing excellence is characterised by state-of-the-art machinery and high-profile technical expertise.
Despite its technical prestige and high level of specialisation, the organisation needed to overcome fragmented commercial management. The main requirement was to transform a sales activity based on word of mouth into a structured, proactive and continuous development process on the Italian market.
🎯 Goals
Support the company’s commercial growth through structured contact management activities aimed at securing qualified appointments with potential target customers.
The objective was to support the sales team with a more systematic approach, based on data and direct contacts.
♟️Strategy
The project began with the creation and georeferencing of a Prospect Database, identifying as priority targets manufacturers of machinery for the following sectors:
- Food
- Biomedical
- Packaging
with a geographical focus on central and northern Italy.
The selected contacts were entered into a digital map to analyse their geographical distribution and support more effective planning of contact activities.
⚙️ Activities
Definition of the target and selection criteria
Construction of the Prospect Database
Georeferencing of contacts
Structured telephone contact activities
Profiling potential customers
Presentation of the company and its services
Identification of prospects interested in further commercial discussion
📊 Outcomes
1,697 prospects identified and contacted
Establishment of direct relationships with 16 new clients
Revenue generated: €1,349,000
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