Scouting Distributors and Partners for the Food Supplements and Nutraceuticals sector in Spain
The client, a manufacturer of dietary supplements and nutraceuticals, needed to expand its distribution network in the Spanish market. The project involved targeted scouting activities aimed at specialised distributors and industrial companies interested in contract manufacturing. The activity focused on identifying decision-makers (CEOs and Purchasing Managers) in strategic areas such as Alcobendas, Cartagena and Alicante, in order to propose direct supply and product development solutions.
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Goals
- Mapping the main players in nutraceutical distribution in Spain.
- Generate qualified leads interested in adding new references or developing private label projects.
- Collect specific requests for quotations on industrial volumes and technical specifications.
- Update the company database by profiling the correct contacts for future nurturing actions.
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Activities
- Georeferencing and segmentation of the target database with a focus on industrial areas in mainland Spain.
- Multi-channel contact management activities on a selected panel: → 123 companies contacted.
- Technical presentation of the product portfolio to high-level stakeholders (CEOs, purchasing managers).
- Management of preliminary requests, including specifications on customised formulas (e.g. high collagen content) and sliding scale quotations.
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Outcomes
- Generation of 15 interested contacts, ready for immediate commercial negotiations or sample delivery.
- Identification of 16 prospects to be added to the pipeline for future follow-up.
- Acquisition of concrete requests for quotations, including a quotation for volumes ranging from 75,000 to 100,000 units per single reference.
- Establishment of technical committees for the supply of specific products such as collagen vials and multivitamin supplements.
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Value for the customer
- Direct access to negotiations involving significant volumes without costly intermediaries.
- Detailed understanding of the technical requirements of the Spanish market (e.g. formulation preferences and target prices).
- Construction of a proprietary segmented and validated database for the nutraceutical sector.
- Possibility to diversify the business between own-brand sales and contract manufacturing.
Are you looking for strategic partners in Spain for industrial supplies or third-party projects?
Scopri come possiamo aiutarti a raggiungere i Decision-maker del tuo settore e a trasformare una mappatura di mercato in trattative reali