Scouting e Lead Generation nel settore Materie Prime per Integratori in Corea del Sud: 14 appuntamenti qualificati in 6 settimane
A European leader in the production of natural ingredients and active ingredients for wellness sought a targeted lead generation solution to penetrate the complex South Korean market. The activity focused on identifying key decision-makers (Purchasing and Research & Development) at dietary supplement manufacturers, with the aim of gathering strategic information on the use of specific extracts for memory and cognitive functions.
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Goals
Activate a direct channel to map target potential customers in the supplement production market in South Korea.
Generate qualified appointments (web calls or trade fair meetings) with purchasing managers and technical directors.
Accurately identify the names and direct contact details of company managers with purchasing power.
Verify genuine interest in using innovative natural ingredients to enrich the formulations of local products.
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Activities
Analysis and selection of Korean companies that produce supplements, with a primary focus on the Seoul area.
Implementation of an intensive six-week telephone and email contact campaign.
Structured telephone interviews to understand which raw materials they currently use and what their supply needs are.
Collection and verification of 90 direct email addresses to bypass switchboards and initiate immediate commercial communications.
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Outcomes
Identification and profiling of 62 company representatives with leadership roles and decision-making power.
Generation of 14 business meetings with purchasing managers ready to evaluate new suppliers.
24% of contacts expressed concrete interest in samples and technical details.
Creation of a strategic database with 90 verified email contacts ready for sending commercial proposals.
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Value for the customer
Quick entry into a foreign market that is difficult to reach without a network of verified local contacts.
Immediate creation of a list of interested potential customers, drastically reducing commercial research time.
Obtaining key information on how Korean companies select and purchase components for their supplements.
Opportunity for the company’s salespeople to speak only with people who are genuinely interested and authorised to make purchasing decisions.
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