Lead Generation for the Orthopaedic Sector in the United States: generate 12 qualified distribution partnerships
A leading Italian manufacturer of orthopaedic components has launched an expansion project to identify new distribution channels in the United States. The main objective was to establish partnerships capable of managing logistics and the strict American regulations for complex medical devices. The action focused on direct contact with C-level figures (CEOs, VPs of Sales) in areas with a high concentration of medical facilities, such as Texas, California and Florida, in order to overcome the barriers to entry in one of the most competitive markets in the world.
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Goals
Mapping and profiling approximately 450 distributors specialising in prosthetics and surgical instruments in the USA.
Generate qualified appointments with decision-makers to discuss structured partnership agreements.
Validate the logistical capacity and regulatory compliance of Partners.
Analyse local competitive dynamics and the sales strategies of competing distributors.
Activate a monitoring process for high-potential contacts who are not yet ready for immediate conversion.
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Activities
In-depth research and selection of B2B databases to identify 450 distribution companies operating in the orthopaedic sector.
Development of multichannel content and contact scripts focused on the technical value of the components and the strength of the Italian brand.
Execution of an intensive outbound campaign with over 850 contact attempts targeting senior management.
Collection of detailed data on product specialisation, geographical coverage and customer portfolio for 120 key contacts.
Strict filtering of profiles based on criteria of regulatory compliance, turnover and genuine need for new partnerships.
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Outcomes
Generation of 12 highly qualified business appointments with executive directors ready to negotiate.
Effective market coverage in six key states in the southern and western United States.
Identification of 35 high-potential contacts added to the pipeline for future developments.
Mapping of 90% of primary distributors in target areas, providing a comprehensive overview of the competitive landscape.
Achieving an optimal conversion rate for the high-value niche medical device sector.
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Value for the customer
Immediate access to a sales network in North America, drastically reducing time to market.
Confirmation of the competitiveness and interest of the US market in Italian orthopaedic innovation.
Acquisition of a strategic asset consisting of a database of 450 profiled companies ready for future action.
Optimisation of internal resources, focused exclusively on managing negotiations with pre-qualified partners.
Gaining in-depth operational knowledge of distribution strategies and barriers to entry in the US.
Do you want to expand your orthopaedic distribution network in the US market?
Scopri come possiamo aiutarti a identificare i partner più qualificati e a costruire una pipeline commerciale solida negli Stati Uniti.